16 February 2008

Make 'em jump

Okay, if there ever was a race it should be this one:
Honda and Toyota are competing for the Eco-Royalty title and I have to say this one is tough. Toyota is sporting the Prius in this race and Honda is unveiling their Hydrogen Car. While the Hydrogen Honda creation is zero emission vehicle, which is where all cars should be, the price to create a Hydrogen gas infrastructure to rival the gasoline system is the real question. Plus, the zero emission vehicle is a SUV!! Have we learned nothing? Even with this ecological acheivement the values behind this movement are the same: consume, consume, consume. The commercial for the Prius has the better messeage, which is: the best way to impact is to have as little impact as possible, or something like that. Meanwhile, the actual Prius car isn't as progressive as the ad suggests.

WHAT I NEED IS MORE! More, more moremoremoremromeormoemroe. MORE.

This is a start and we need to start somewhere, I'm just glad that this day has finally come. No award will be given just yet, because I need more commitment from these companies and society before I can give such an endorsement. :)

What do you guys think of the ad's? Enough? Not?
(thanks to D. Santos for funding me with the Honda Ad)

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