nike+starbucks = clean energy advocates?

Starbucks+Nike+Sun MircroSystem+Timberland are all collaborating in a coalition dubbed Business for Inovative Climate & Energy Policy (aka BICEP). BICEP claiming that climate change will have economic effects and will work with business allies and Congress to push for climate legeslation that coincide with their "principles."

A taste of these standards:

Set short- and long-term greenhouse gas reduction targets

Stimulate 'green' job growth

Adopt national renewable portfolio standard

Capture vast energy efficiency opportunities

Boost investment in renewable energy, energy efficiency and carbon capture and storage technologies

Establish cap-and-trade system with 100% auction of carbon allowances

Encourage transportation for clean energy economy

Limit construction of new coal plants to those that capture and store CO2

I can't help but be weary of BICEP and their mission to 'go green.' More like scrapin the bottom for ways to stay in business. Today, I think actions speak louder than intentions, and the proof is in the puddin'. It might be what the market is waiting for. Big ass diva companies finally taking a stand... lets just see how far they can jump.

http://www.ceres.org/BICEP