Burgerville, Canada.

Burgerville is indeed a place, unfortunately not a town, but a restaurant. The mini fast food chain has a sustainable focus: over 70% of its ingredients are locally grown. The meat used is grown in Oregon, as is the cheese. Milkshake flavors rotate according to whats in season. And the best item on the menu are for the employee's: health insurance. The film below takes you 'behind the scenes' of the spot, but seems more like "Best in Show Pt. 2, Burgerville." It is a good business model though, and it should be the model for all fast food locations. There is nothing wrong with 'fast food' as long as it parallels environmental capability.




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